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hotel membership card marketing programs
VIII activity meaning:
2, [coffee] to lead the two sides by the ordinary consumer class to high-bit transition, highlighting the company distinguished color, promote the brand of cultural ideas, and promote healthy and orderly development of Western industry, Western industry to promote the flow of communication!
production strategy: coffee [both sides] Christmas activities reflected preferential measures, such as complimentary coffee, commemorative gifts, free tasting some dishes, and by the form of newspaper clip scene when the distribution of coffee, so that consumers feel that [the two sides classic dishes of coffee].
Sponsor: Jinxi Wen Communication Co., Ltd.
of contents: Christmas tree of the silent snow falling, drunk intoxicating sound of the wind happens to come, when darkness covered the sky, singing songs of Christmas Eve, Once again, we meet in the Christmas song and laughter.
production strategy: focused corporate image, corporate culture, corporate philosophy, can attract a wider range of consumers, identifying strong, broad audience rate, plus the [coffee] simple classic sides Story, by consumers [coffee] on both sides of the great recognition.
microblogging forward to welcome your participation! Welcome to telephone reservations or book online!
Time: December 10, 2005 – December 15 (free to choose the peak flow time)
I. Origin:
1. Marx steak – 158 yuan / copy (includes: a steak, vegetables, salad, Fried cod fish fillets, cream of mushroom soup, a glass of red wine) – 9:00 pm
before the construction of North Avenue and is located in Guanghua Road, cross the interface, close to an overpass north of cotton, and the adjacent business center in Ho, the East China Sea International Building, people Dispensary, Furniture City, Mie, Maple supermarket, supermarkets and other large public facilities, the North together constitute the commercial capital of the northern ring busy. Traffic location, convenience, the radius of the region is no peer competitor, therefore, [coffee] has a unique cross-strait environmental advantages, on this basis, companies can rest assured that the use of the surrounding favorable environment for large-scale facilities, the purpose of publicity .
(c) of the [coffee] and foreign guests both sides Christmas gathering program
Note: The above special free wine tasting!
comments made this strategy: the sides of coffee selected 12 classic Western dishes, every dish in the design of each month, and discounts accordingly, before Christmas, all snapped up. Consumers can hold dishes, color pictures to the sides of coffee consumption, and enjoy some preferential policies, such as free point of piano, dishes discount consumer.
Time: 6:00 pm to 1:00
midnight Christmas Eve is coming next month, many restaurants from now on Christmas Eve to start planning promotional activities, here to a hotel restaurant Christmas Eve Christmas promotion program case for reference purposes only!
details of specific activities: 6:00 pm to 9:00 each $ 100, including all activities; after 9:00 pm every 50, not including Chinese and Western buffet, all other activities included!
you and your friends, colleagues, friends, or lovers of romance and passion you need, then to blue lotus bar, dance during a single point you can free other drinks;
4. Tsingtao Brewery Package ( 12 bottles) – 238 yuan
(b) [] Christmas Goodwill Ambassador cross coffee events
Christmas gift (24) day launch offer special packages:
Contents: December 24 evening, the two sides held foreign guests coffee Christmas gathering. By then, the capital of the teacher on the second floor restaurant some foreign teachers gathered together to celebrate their traditional festivals. The whole atmosphere of the hotel dressed as Christmas, so that they return to their homes feeling, to create a home that they enjoy, in the joy of blessing at the same time, enjoy home food, listening to the strains of piano music, floats in the orange lights, the third blurred, seven tenderness, feel the romance of France, the UK subtle, flowing … feel the United States, Western culture to bring people to enjoy the pleasure, feelings of superiority of premium services. All restaurants must have a ribbon to wear. Text above.
production strategy: the use of stainless steel production, with strong stability, free to change advertising content, save the characteristics of the longest, main elements: corporate philosophy, corporate classical signs Cai Cai product name, price. Placed on the second floor restaurant next to the stairs, up for consumers can select their own dishes.
[sides] Shijiazhuang coffee shop was established in October 2005, as a famous brand chain stores, coffee] [fusion of the two sides of modern business multi-breath, determined to achievement of Western brand with Chinese characteristics, culture, fashion, to create national business and leisure communication network.
production strategies: inside and outside the well-known piano music in the atmosphere, simple, stylish, consumers can listen to the beautiful dining piano, and points of interest according to their own music their favorite music, pianist can play a melodious of music.
(a) the truth [sides] – free coffee program of activities
seven, image advertising products promotional campaign strategies:
6, hanging flags: the main content: the theme slogan, “successful communication begins with the two sides “
activities include: Chinese and Western buffet dinner, drink free drinks, wine tasting, parties, karaoke OK and other exciting activities!
invited guests: the capital part of the foreign teachers teachers and students
18:00 – 21: 00 Please purchase tickets admission:
3. Budweiser beer package (12 bottles) – 268 yuan
Based on the current status quo, [both sides] Shijiazhuang coffee shop due to poor pre-opening marketing execution, resulting in less traffic restaurants, social impact and brand reputation as a whole can not be reflected. Approaching winter, food and beverage market is hot phase, [coffee] as soon as possible to do both sides a variety of promotional activities to attract tourists, steady operation before the Spring Festival, to achieve rapid profitable purposes. Jinxi Wen of Communications Ltd after thorough market research, unique creativity, years of successful operation of the hotel experience in the near occasion of Christmas, the two sides for the [coffee] planning a #39; two sides of coffee hristmas activities, the activities extend publicity coverage, step up publicity efforts to carry out the purpose of the implementation strategy for the expansion of [the cross-strait coffee shop in Shijiazhuang, the social knowledge] [Top] Everbright Bank Credit Card 200 the first year costs more than a year out collects names, brand reputation consumer awareness and lay a solid foundation.
Christmas Eve restaurant case of a program of promotional activities:
Time: December 24 日 20:00
Location: [coffee] door sides Square
Organizers: [coffee] Shijiazhuang cross shop
content: 15 to 19, by the organizers of coffee in the square in front of the two sides put a console (see Figure), followed in the overall console] [corporate image of cross-strait coffee theme, slogan. plaza full of people, many consumer are competing in the console mellow rich taste of coffee cross, sent four hostesses (including clothing, wearing a ribbon, text: (front) Merry Christmas (negative) to communicate successfully, both sides began responsible for human consumption 2 by on-site cooking of coffee to consumers about the [coffee] cross cultural history, and the other two leaflets distributed to consumers (single-page main content inform consumers during the Christmas season, [coffee] cross dishes incentives and gifts a gift), please visit the consumer.
hung on the top floor, second floor restaurant, advertising the amount of information-intensive, broad audience, the audience remember a long time, is the best choice for indoor large-scale events.
Third, the theme: successful communication begins with the two sides
chain restaurant Christmas promotion program planning
excellent sound, beautiful environment, rich meal, wine to drink, will make your stay a memorable Christmas sleepless nights!
for the training of cultural popularity, we Goodwill Ambassadors for the Christmas special five sides in the [coffee] consumption of Christmas gift giving guests the same time, the Christmas gift of coffee on the sides marked with [] the subject of slogans or greetings. (Example: Successful communication begins with coffee, I wish both sides the two sides circles Bin Peng Merry Christmas!) snow in Shijiazhuang the atmosphere of the Christmas colors, cheerful Christmas songs Goodwill Ambassador for the full Peng sent a Christmas greetings to the guests, also sent warm feelings [both sides].
5 special Chivas (700mL) – 718 元
activities meaning: the brand with consumers up close, can never forget the impression left, giving impetus to both sides [of coffee] brand advertising effect.
Shunde Food Festival planning program
2010 年 12 月 24 日 XXX third anniversary of the anniversary, to thank our new and old customers, Christmas Eve launched 100 yuan / Special bargain activities:
Location: XXXXX
another launch time: December 23 – December 25
2. salami pizza intestinal Package – 88 / copies (includes: 10-inch pizza, grilled chicken wings 4, fruit salad, fruit juice) – 9:00 pm
restaurant before the Christmas Eve program of promotional activities Case II:
3, piano inflection points Single:
7, large dishes exhibition card:
Location: [coffee] the second floor of the two sides
related planning program:
six activities:
production strategy: the main content: [coffee] classic coffee origins of cross-strait profile, business philosophy. placed in a prominent position in the second floor of the restaurant, high-frequency transmission, add event atmosphere.
five activities operability analysis:
5, Roll:
2, DM leaflets:
Location: [cross] on the second floor restaurant coffee
1 restaurant in the provincial capital of coffee tasting signature dishes is the first case, consumers can enjoy some free time activities offer service measures (hand-tasting coffee, coupons, discount gift cards and gifts, the special launch signature dish), shaping [both sides] brand awareness and reputation of coffee.
meaning: the participation of guests led by foreign teachers [coffee] cross the climax of the Christmas activities, to attract media attention, the whole event a warm atmosphere, elegant, stylish consumer advocate concept of cross-strait coffee] [Western culture has been the largest rendering, so that both sides of this activity for the [coffee] pre-publicity and lay a solid foundation, highlighting both sides [of coffee] rich cultural heritage.
Hotel Christmas ambience program
8, Christmas Pass (slightly)
four organizational forms:
suggestions: the golden image like for businesses to provide booth design including production, design and production of leaflets, business school hostesses for promotional activities. (to be confirmed)
Tel: XXX XXX transfer
7. special Wall 97 (bottle) – 188 yuan
With the rapid economic development in south-east business people gathered to look at a fixed area, resulting in a certain area commercial saturation, was busy the whole, although potential, but the trend is clearly intense competition, business does not have the real interests of the northern transmission carries an important responsibility of economic circulation, resulting in urban and rural, provincial and local resources to complement each other, exchange information, to fill the northern markets “cold “blank, so the two sides [of coffee] Christmas implementation of activities, has a certain operational, enforceability. to promote the [coffee] to take a new era of cross-type multi-Western path of development, and guide the healthy and harmonious development of catering industry, able to fully promote the development of northern business process, create a new benchmark in northern restaurant market!
Second, the active time: December 10 – December 25
operating purposes: improve a unified coffee Western management projects, through Christmas special of the day, to grasp the Western industry spending season, improving cross-strait coffee [] visibility and popularity, combined with Western capital market development status, the use of rigorous marketing strategy to perform operations, in order to “free coffee” as the lead, with “Christmas “as the theme throughout the event, the two sides worked out for [coffee] occupation of the capital market and the feasibility of operating system implementation, so that [coffee] both sides to operate successfully in the end of 2006, the capital of Western industry to create a new chapter!
activities meaning: Christmas is the West most important day in recent years in China, Christmas is also a growing respect for the important city people festival, with free coffee, reflect [] close into the sides of coffee consumers, an extremely affinity of expression, enhance the brand integrity and social effects, consumers will be able to cross into the [coffee] the realm of deep-seated, a large number of image display for the successful convening of the activities played a positive role in promoting.
6 special Meiluo Te (bottle) – 288 yuan
1, calendar:
4, coffee tasting console:
catering Hotel Christmas promotions
